Meet Our Team

Meet the founder, artists and specialists who bring Hometown Beauty to life.

Jade Horinga

Founder & Salon Owner


Jade is the founder and visionary behind the salon, dedicated to creating an elevated, welcoming escape where clients feel celebrated from the moment they walk through the doors. With a strong passion for hospitality and business excellence, she built the space to bring top-tier beauty talent together under one roof. Jade focuses on leading our team, curating the client experience, and making sure every visit feels luxurious and seamless.

Jade Horinga, founder of Hometown Beauty
Jade Horinga, founder of Hometown Beauty

Jade Horinga

Founder & Salon Owner


Jade is the founder and visionary behind the salon, dedicated to creating an elevated, welcoming escape where clients feel celebrated from the moment they walk through the doors. With a strong passion for hospitality and business excellence, she built the space to bring top-tier beauty talent together under one roof. Jade focuses on leading our team, curating the client experience, and making sure every visit feels luxurious and seamless.

Aileen Boer, hair stylist at Hometown Beauty

Aileen Boer

Hair Stylist


Aileen creates highlights, blowouts, cuts and custom colour, including fashion colours. Raised in Woodstock, she brings a friendly approach to the chair and a love of learning to her work.

Kayla Herreman

Medical Injector


A registered nurse and certified nurse injector, Kayla brings a thoughtful, personalized approach to aesthetic care through Studio K Aesthetics. Born and raised in Norwich, she loves helping clients feel comfortable and confident.

Kayla Herreman, medical injector at Hometown Beauty
Kayla Herreman, medical injector at Hometown Beauty

Kayla Herreman

Medical Injector


A registered nurse and certified nurse injector, Kayla brings a thoughtful, personalized approach to aesthetic care through Studio K Aesthetics. Born and raised in Norwich, she loves helping clients feel comfortable and confident.

Anna Knelson, nail technician at Hometown Beauty

Anna Knelson

Nail Technician


Anna specializes in structured gel manicures to help clients grow their natural nails. She also offers extensions and loves turning nail-art inspiration into a personal finishing touch.

Shana Dunbar

Head Spa Specialist


With over 20 years in beauty and wellness, Shana brings a deeply caring approach to head spa rituals. Her focus is on creating space to unwind and leave feeling like yourself again.

Shana Dunbar, head spa specialist at Hometown Beauty
Shana Dunbar, head spa specialist at Hometown Beauty

Shana Dunbar

Head Spa Specialist


With over 20 years in beauty and wellness, Shana brings a deeply caring approach to head spa rituals. Her focus is on creating space to unwind and leave feeling like yourself again.

Vanessa L'etoile, lash and brow artist at Hometown Beauty

Vanessa L'etoile

Lash & Brow Artist


The face behind Rose & Co. Beauty, Vanessa is a certified beauty technician specializing in lash lifts, brow sculpting and tinting. She loves enhancing natural features and welcoming clients into her chair.

Liv Powless

Hair Stylist


Olivia, known as Liv, is a Fanshawe hairstyling graduate with a passion for blonding, fashion colours and formal styles. A Norwich local, she brings warmth and creativity to every appointment.

Olivia (Liv) Powless, hair stylist at Hometown Beauty
Olivia (Liv) Powless, hair stylist at Hometown Beauty

Liv Powless

Hair Stylist


Olivia, known as Liv, is a Fanshawe hairstyling graduate with a passion for blonding, fashion colours and formal styles. A Norwich local, she brings warmth and creativity to every appointment.